Make it matter.
I build creative ideas, teams, and brand platforms that earn attention and move business forward.
Explore selected work ↗Ideas with impact.
A selection of public work spanning brand reinvention, new platforms, cultural relevance, and measurable growth. Open each project for the full case study.
50 Years of Firsts
A pitch-winning anniversary platform across identity, social video, talent, and creators. The work expanded the agency relationship into MAX rebrand efforts and Scene in Black.
Honda DreamLab
Led the winning concept and creative direction for a Twitch creator studio, extending Honda from gaming into lifestyle content for first-time car buyers.
Project Imagin8ion
Turned an open photography challenge into a Hollywood short film with Ron Howard and a global participation engine.
Fun Is Back in Style
Reframed children’s style around family and self-expression, using audience insight to guide a multicultural campaign and year-round creator work.
Daily Twist
Helped modernize a century-old brand through 100 days of timely creative, making Oreo part of daily cultural conversation.
Make It Epic
Connected messaging for kids and parents in an integrated program that adapted to individual behavior.
Additional work and craft at resistcomfort.com ↗
Range is the point.
From Cannes-recognized ideas to new-business wins, I connect creative ambition with commercial reality. I’ve led multidisciplinary teams and work for HBO, Honda, Target, Wells Fargo, Carter’s, Canon, HP, and more.
My approach: find the human truth, give teams a clear creative standard, and make the idea work wherever people encounter the brand.
Let’s make
the next one count.
Open to conversations about Chief Creative Officer and senior creative leadership roles.